Saturday, 6 December 2008
Why I Knew I'd Love My 9 Bar
I knew, even before I tasted it, that I'd love the Wholebake 9 Bar. The sample in the post was accompanied by a letter from Wholebake. The twenty or so people employed in North Wales bake - and it is bake rather than make or produce - the delicious carob topped, seed bar; but what convinced me wasn't the fabulous tasty delight of the thing but rather that I liked them, the bakers.
This is important because when I sat down to give a serious appraisal of 9Bar I found myself thinking the packaging dull and the chances of it competing with Kit Kat or Mars bar to be slim. That was when I realised that the key was in the letter - this is a snack for people who think food is more than a means of providing your body with the means to go on. 9 Bar is for people who care about where their food comes from; care who makes it and care about what they are putting in to themselves.
So, if 9 Bar is a little bit harder to find than the brightly coloured confections near the tills, look a bit harder, it is worth the effort.
It is also perhaps worth noting that Wholebake can also make you a bespoke snack, branded to your own requirement. I quite like the sound of 'Crofty Crunch'. I also thought that, seeing as Fuel My Blog have arranged these reviews, they might like 'Fuel for Your Blog' bar.
Gosh I'm good, I should be in marketing!